What is the focus of a marketability study?

The focus of a marketability study is primarily on assessing the marketability of a specific property or a class of properties. This study examines various factors that influence how easily a property can be sold or leased in a given market.

Marketability considers aspects like location, property condition, current market trends, and demand and supply dynamics. The goal is to provide a clearer understanding of how a property competes with other similar properties and what might enhance its appeal to potential buyers or renters.

In contrast, investigating average rent prices would merely provide insight into rental trends rather than the broader aspects of a property's marketability. Analyzing historical sales data can be useful, but it doesn’t directly evaluate the current market appeal of a property like a marketability study does. Similarly, focusing solely on the quality of construction materials does not address market dynamics or perceived value in the eyes of potential buyers.